{"id":751769,"date":"2018-03-06T12:38:56","date_gmt":"2018-03-06T12:38:56","guid":{"rendered":"http:\/\/arkcenter.us\/?p=751769"},"modified":"2018-03-06T12:40:06","modified_gmt":"2018-03-06T12:40:06","slug":"ranchers-set-to-fight-back-against-vegetarian-fake-meat","status":"publish","type":"post","link":"http:\/\/animalrightswatch.us\/?p=751769","title":{"rendered":"Ranchers set to fight back against vegetarian &#8216;fake meat&#8217;"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>JADEN URBI:<\/strong> <em>&#8216;Companies like Impossible Foods and Beyond Meat are combining plant-based ingredients and science, rather than animals, to create fake-meat burgers and other products that taste like the real thing. Now U.S. Cattlemen&#8217;s Association is looking to draw a line in the sand.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>The association launched what could be the first salvo in a long battle against plant-based foods. Earlier this month, the association filed a 15-page petition with the U.S. Department of Agriculture calling for an official definition for the term &#8220;beef,&#8221; and more broadly, &#8220;meat&#8221;&#8230;<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Data from HealthFocus International show that 60% of U.S. consumers claim to be reducing their consumption of meat-based products. Of those cutting back, 55% say the change is permanent. So for companies cashing in on the growing plant-based food market, a naming war could make for a rocky relationship with the beef industry.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>&#8220;We think that the cattlemen could face their competition head on,&#8221; said Jessica Almy, policy director at the Good Food Institute. &#8220;Or like Tyson and Cargill, they could invest in the future. But rather than do that, they&#8217;re petitioning the USDA to police the use of certain terms on labels and skew the playing field in the cattlemen&#8217;s favor&#8221;.&#8217;<\/em> <a href=\"https:\/\/www.usatoday.com\/story\/money\/business\/2018\/02\/25\/ranchers-set-fight-back-against-vegetarian-fake-meat\/371378002\/\" target=\"_blank\" rel=\"noopener\"><strong>SOURCE&#8230;<\/strong><\/a><\/p>\n<p><strong><br \/>\nRELATED VIDEO:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4wsDAqglxzA\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JADEN URBI: &#8216;Companies like Impossible Foods and Beyond Meat are combining plant-based ingredients and science, rather than animals, to create fake-meat burgers and other products that taste like the real thing. Now U.S. Cattlemen&#8217;s Association is looking to draw a line in the sand. The association launched what could be the first salvo in a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":751770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[16,24],"tags":[31,38],"class_list":["post-751769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-science","tag-farming","tag-veganism"],"_links":{"self":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts\/751769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=751769"}],"version-history":[{"count":3,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts\/751769\/revisions"}],"predecessor-version":[{"id":751773,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts\/751769\/revisions\/751773"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/media\/751770"}],"wp:attachment":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=751769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=751769"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=751769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}