{"id":758233,"date":"2019-09-14T07:39:24","date_gmt":"2019-09-14T11:39:24","guid":{"rendered":"http:\/\/animalrightswatch.us\/?p=758233"},"modified":"2019-09-14T07:39:24","modified_gmt":"2019-09-14T11:39:24","slug":"befairbevegan-rolls-out-8-week-animal-rights-advocacy-campaign-in-toronto-2","status":"publish","type":"post","link":"http:\/\/animalrightswatch.us\/?p=758233","title":{"rendered":"BeFairBeVegan Rolls Out 8-Week Animal Rights Advocacy Campaign in Toronto"},"content":{"rendered":"\t<blockquote  class=\"bs-quote bs-quote-1 bsq-t1 bsq-s1 bsq-left\">\n\t\t<div class=\"quote-content\">\n\t\t\t<p>The ads remind viewers that our fellow animals are much more similar to us than we usually acknowledge, and that it is the consumer choices of each individual that keeps these sentient beings in bondage.<\/p>\n\t\t<\/div>\n\t\t\t<\/blockquote>\n\n<p style=\"text-align: justify;\"><strong>GLOBE NEWSWIRE:<\/strong> <em>&#8216;BeFairBeVegan, an animal rights organization using provocative imagery to deliver an uncompromising vegan message, is rolling out an 8-week advocacy campaign in Toronto. The media takeover will run from September 2nd through October 27th and focus on three transit stops: St. George Station, and the interiors of the Yonge Eglinton Centre and the Yonge Sheppard Centre.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>The BeFairBeVegan message will be broadcast across a broad range of media, including Flexity streetcar wraps, 20 bus murals and 10 transit center posters. Digital and online media images will also play a significant role in the campaign.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>The Toronto campaign follows seven similar media takeovers in major cities including New York City, Seattle and Melbourne. The Toronto rollout will run concurrently with a similar campaign in Montr\u00e9al. The current campaigns in Montr\u00e9al and Toronto mark the first appearance of the ads in metro Canada.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Founded in 2016, BeFairBeVegan\u2019s message focuses on the inner experiences of the animals we use for food, fabric, research, entertainment, and other exploitative purposes. The ads remind viewers that our fellow animals are much more similar to us than we usually acknowledge, and that it is the consumer choices of each individual that keeps these sentient beings in bondage.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>BeFairBeVegan\u2019s provocative messaging has elicited positive responses from celebrities, including actor and Academy Award nominee Joaquin Phoenix, who praised the campaign, saying \u201c\u2026 BeFairBeVegan encourages us to consider that our core similarities are far deeper than our surface differences&#8221;.&#8217;<\/em> \u00a0<a href=\"https:\/\/finance.yahoo.com\/news\/befairbevegan-rolls-8-week-animal-130000202.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SOURCE&#8230;<\/strong><\/a><\/p>\n<p><strong>RELATED VIDEO:<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LRcbXN58EZU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GLOBE NEWSWIRE: &#8216;BeFairBeVegan, an animal rights organization using provocative imagery to deliver an uncompromising vegan message, is rolling out an 8-week advocacy campaign in Toronto. The media takeover will run from September 2nd through October 27th and focus on three transit stops: St. George Station, and the interiors of the Yonge Eglinton Centre and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":758228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[16,18,21,23,25],"tags":[26,27,30,31,35,38],"class_list":["post-758233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-ethics","category-kisnship","category-rights","category-welfare","tag-compassion","tag-cruelty","tag-exploitation","tag-farming","tag-protection","tag-veganism"],"_links":{"self":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts\/758233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=758233"}],"version-history":[{"count":1,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts\/758233\/revisions"}],"predecessor-version":[{"id":758234,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/posts\/758233\/revisions\/758234"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=\/wp\/v2\/media\/758228"}],"wp:attachment":[{"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=758233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=758233"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/animalrightswatch.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=758233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}