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The losing war against fake meat

People... order veggie burgers in the happy knowledge that no hooved beast was harmed to make them.

STEVE CHAPMAN: ‘The U.S. Cattlemen’s Association is appalled that new forms of protein are being sold under names such as Beyond Beef and Impossible Burger. Vegetarian and vegan substitutes for meat have gained a significant share of the market, partly because of health considerations and partly because of aversion to killing harmless animals for food. But the livestock group fears that consumers are being cruelly misled. It wants the Department of Agriculture to stop not only the use of these brand names but any term suggesting that there is such a thing as “synthetic beef” or “vegan meat.” It complains that Beyond Meat offers what it calls a “a plant-based burger that smells, tastes, looks and even feels like ground beef”…

People buy almond milk not because they think it contains cow’s milk but because they know it doesn’t. They order veggie burgers in the happy knowledge that no hooved beast was harmed to make them. If you go online in search of vegetarian or vegan foods, you will find such websites as “Fake Meats” and “The Vegetarian Butcher.” They are not trying to fool anyone… The desires of consumers and the advance of science are converging in a way that is likely to remake our food system. The cattlemen can try to block this unwanted development. But they might as well try to milk a steer’. SOURCE…

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