Are Tel Avivians actually vegan, or do they just really like vegetables?

In terms of numbers, we have a lot more work to do. There’s more knowledge of us, than there are actual vegans. 90 percent of people are against killing animals, but they still eat them.

JESSICA STEINBERG: ‘The eating trend, which eschews animal products of any kind, including dairy products, eggs, and honey, has witnessed a major increase in awareness in Israel over the last few years, particularly in Tel Aviv… With hundreds of restaurants serving vegetarian or vegan-only fare, the State of Tel Aviv — a nod to the city’s particular brand of insularity — is now known as the Vegan Nation… But despite the preponderance of vegan options, can this nation of schnitzel-eaters transform into consumers of produce, legumes, and nuts? The jury’s still out on that one…

Seeds Patisserie’s Ziv Sandler was about to open a bakery, when he and his partner became vegan, and decided they couldn’t, in good conscience, make and sell animal-based products. These vegans are all perfectly satisfied with their plant-based decisions, but they’re realistic enough to know that they’re far from the majority, even in the open-minded environs of Tel Aviv… It’s hard to know just how many vegans are out there, and whether this food trend is here to stay.

“Everyone knows what vegan is now, they know vegans, and every restaurant has vegan items,” said Omri Paz, the 35-year-old founder of Vegan Friendly, a non-profit organization dedicated to all things vegan. “But in terms of numbers, we have a lot more work to do. There’s more knowledge of us, than there are actual vegans”… “90 percent of people are against killing animals, but they still eat them,” said Paz”.’ SOURCE…

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