The Vegan Society says they've seen a boom in fashion products registered with the vegan trademark: in 2018 there were 119. So far this year it says 1,956 have been registered.
JILL TREANOR: ‘It has just become a selling point: clothes and accessories marketed as free from cow skin and any other animal products, are being launched by retailers up and down the High Street, including Marks & Spencer, Zara and New Look. There are fur coats, that are “vegan”, jute and plastic “vegan” belts, and shoes made from tree bark, natural rubber and coconut fibre, labelled “vegan”.
While an increasing number of Brits are trying to eat less meat, market researchers Mintel found in their latest fashion and sustainability report that the trend is now spreading from kitchen to closet. It found animal welfare came top of a list of issues that people said they considered before buying clothes, with 42% saying it was important to them.
Mintel predicted 2019 would see a boom in animal-free shoe collections with shoppers of all ages saying they would buy footwear labelled “vegan”… The Vegan Society says they’ve seen a boom in fashion products registered with the vegan trademark: in 2018 there were 119. So far this year it says 1,956 have been registered. “New products are being added daily, and many new brands are currently in the process of submitting products for review – including some very well-known High Street brands,” says the Vegan society’s Dominika Piasecka.
These new products aren’t for the most part, though, coming at an extra to cost to consumers. Vegan Doc Martens cost the same as the leather originals. New Look, one of the first High Street chains to use the vegan trademark prices ballet “flats” at £7.99 and a vegan laptop handbag at £29.99, comparable with its other products’. SOURCE…
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