The goal of the ad campaign is to educate the general public about 'speciesism', and provoke them into thinking about how their choices as consumers are inflicting suffering onto non-human beings in factory farms, which we can all agree would be unacceptable if happening to humans.
SPECIESISM.WTF: A new billboard campaign that’s urging the UK public to confront their speciesism is currently on display in London… The campaign focuses on the dairy industry, and challenges the public with thought-provoking imagery of a female human attached to an automated milking machine in a dairy factory farm… The ads are on display for two weeks across a number of areas in London, including Shoreditch, Hackney, and Putney…
The posters depict a human woman with milk machines hooked up to her breasts. A similar fate is endured by the almost two million dairy cows living at any one time in the UK. The ads are the brainchild of a vegan enterprise known as “Speciesism.wtf”… Their aim is to reduce animal suffering on the basis of speciesism, by creating powerful ad campaigns, and cool sh*t you will be proud to discuss and wear… Speciesism refers to the idea that some species are superior over others, and it’s this belief that makes humans think they have the right to exploit and kill other animals…
According to Speciesism.wtf, the campaign raises the question ‘Would it be ok to enslave, torture, and ultimately murder, female human beings simply for the breastmilk they can produce? And if not, then why is it ok to subject millions of female cows per year to constant, forcible impregnation their entire lives, when they also experience pain and suffering, in a similar manner that humans do?’. Speciesism then becomes part of the deeper conversation, which in our view is the root of the problem.
We hope that this will serve as a great opportunity to educate the general public, and provoke them into thinking about how their choices as consumers are inflicting suffering onto non-human beings in factory farms, which we can all agree would be unacceptable if happening to humans. If the public can learn about speciesism through the campaigns, and acknowledge that non-humans feel pain and suffering just like humans do, then that’s a step in the right direction…
Speciesism WTF founder Stephanie Lane worked as a filmmaker before setting up the enterprise, but grew frustrated with the industry’s reluctance to cover animal rights issues… Lane told Plant Based News (PBN) that she’d been “surprised” about “resistance” to the campaign from advertising spaces. “It’s hypocritical, to say the least, that many of the prime advertising spaces in London advertise lingerie or bikini ads with highly sexualised young women, but find our current campaign ‘at risk’,” she said. She added that it”s “interesting to find how little people know of, and understand, what speciesism is in the first place.” SOURCE…
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