‘The Thoughtful Pig’: A global campaign challenging factory farming practices
At the heart of 'The Thoughtful Pig' campaign is a photorealistic CGI pig asking the question 'Do you think that I think?' This simple yet profound query serves as a gateway to an exploration of the incredible abilities and intelligence possessed by pigs, who are among the five most intelligent animals on Earth.
WORLD ANIMAL PROTECTION: ‘The Thoughtful Pig’, a groundbreaking global campaign in partnership with World Animal Protection and All Mighty Pictures, is a new initiative that aims to raise awareness about the devastating impacts of factory farming on animals and the environment.
Jorge Montiel, animation director at The Mill (a British VFX production company and creative studio headquartered in London, England)… has been instrumental in bringing the campaign’s visual elements to life. “At the heart of this campaign lies our protagonist, a photorealistic CGI pig asking the question that tugs at our ethical compasses: ‘Do you think that I think?'” Montiel says. This simple yet profound query serves as a gateway to an exploration of the incredible abilities and intelligence possessed by pigs, who are among the five most intelligent animals on Earth…
Factory farming is the single largest cause of animal cruelty and environmental degradation globally. Over a billion pigs are held in deplorable conditions, denied their natural behaviors, and needs. “This project is a testament to the power of creative collaboration. We are proud to stand alongside World Animal Protection and All Mighty Pictures,” Montiel adds…
Science has proven that pigs are social creatures with intricate minds, shining brightly as some of Earth’s most intelligent beings. They are as intelligent and trainable as the smartest dog breeds and have our own unique and loveable personalities. Despite this, they are denied the empathy and compassion that dogs receive, and often endure a life in cages with little stimulation and without access to natural light.
Their babies don’t get the chance to explore, forage or cuddle, and our short lives are consumed with fear and anguish. Over a billion of us endure hidden agony within factory farms across the globe. It’s not only wrong to treat them this way, but it also harms our shared planet. Industrial farming leaves scars on the environment, endangers human health, and upsets nature’s harmonyThey may not have a voice, but through your choices, we can be heard. SOURCE…
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