Most Americans Choose Plant-Based Food For The Taste, Study Finds

BRIAN SPAEN: ‘More Americans are switching over to a plant-based diet simply because it tastes good. For a long time, people stereotyped plant-based foods as tasting “bland” or simply not as good as animal-based products. Luckily, there’s been a wide range of innovation in vegan and vegetarian food in recent years, and it’s starting to appeal to people’s taste buds. And of course, this helps the environment, too. According to a study from Mintel, 52 percent of the United States choose plant-based foods for their own enjoyment above any other reason.

Mintel, a marketing agency that spans 34 different countries, performed the study with 1,876 US citizens aged 18 and older that eat plant-based proteins. Opting for the new diet on taste is more than half of those choosing it for losing weight, protecting animals, saving the environment, and general health concerns — all combined. When it comes to buying food at the store, 65 percent of the time, taste is on the consumer’s mind… 46 percent of Americans believe that proteins from plants are healthier than when they come from animals’. SOURCE…

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