Veganism: How a maligned movement went mainstream
CAROLINE LOWBRIDGE: ‘Malnourished, sanctimonious, hemp-clad, sandal-wearing, bearded, animal-cuddling, lentil-munching hippies. This has been the image of vegans for a long time, but a new generation is challenging the stereotypes. How has social media taken such a maligned movement and helped make 2017 the year veganism went mainstream?… The Vegan Society thinks the rise of veganism online is mirrored in the real world, and describes veganism as “the fastest growing lifestyle movement”.
In 2016 it commissioned research by Ipsos Mori which suggested there were at least 542,000 people – or 1.05% of the 15 and over population in England, Scotland and Wales – following a vegan diet. Ten years before the estimated number of vegans was just 150,000. Close to half – 42% – of all vegans were in the 15-34 age category, compared to just 14% of people who were over 65, so the Vegan Society predicts veganism will continue to grow in future as it continues to be adopted by younger generations’. SOURCE…
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