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Companies Love to Say Their Products Are ‘Humane.’ Most Are Far From It.

It insults our intelligence when companies attempt to convince us that fur, wool, and down—let alone meat, milk, and eggs—can be produced humanely.

ANNE BRAINARD: ‘Companies that exploit animals profit from their suffering in a business model that’s being shunned by a growing number of socially conscious consumers… And companies are taking notice: They realize that sustainability and ethics are engines for business growth… However, instead of answering the demand for cruelty-free items with—you guessed it—cruelty-free items, an increasing number of companies continue to sell basically the same products that they’ve always sold while attaching labels like “humane,” “ethical,” and “responsible” to them—effectively duping caring consumers into believing that they’re buying compassionately produced goods when they’re really not…

The “free-range” label tops the list of corporate sleight-of-hand tricks, implying that animals roam happily outdoors, basking in the sunlight and scratching around in vegetation… PETA’s 2017 exposé of a leading U.S. free range egg supplier tells a different story: Chickens were crammed so tightly into warehouses that it was difficult to avoid stepping on them—the birds couldn’t even extend their wings… Companies that claim to be environmentally friendly are regularly called out for “green washing.” If you’re looking to invest in businesses that share your values, don’t be duped by “humane washing”…

It insults our intelligence when companies attempt to convince us that fur, wool, and down—let alone meat, milk, and eggs—can be produced humanely. Consumers rely on and deserve truth in labeling, but these marketing schemes betray the public’s trust and effectively mislead caring consumers into believing that items were produced more humanely than those produced conventionally, which is often both false and potentially fraudulent’. SOURCE…

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