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The misguided shift in vegan messaging: It’s not about killing or fighting oppression

Veganism must remain clear in its definition and purpose — it is not merely an opposition to harming or killing animals. The core issue is the mindset that allows animals to be treated as property and commodities. A world free from animal exploitation won’t come simply because people agree that suffering is wrong; it will happen when society categorically rejects the belief that animals exist for human use. For vegan activism to be truly effective, it must challenge how people perceive non-human animals.

ROLAND AZAR: The effectiveness of vegan activism isn’t defined solely by what we believe — it depends on how we communicate it. When advocates position veganism as an opposition to killing and violence, or as a broad anti-oppression movement, they risk misrepresenting its core purpose and diluting its impact. Veganism is not about advocating for a collective liberation of humans and non-human animals — it is a movement singularly focused on ending the systemic exploitation and use of non-human animals.

This misdirection diverts attention from the fundamental issue: the systemic exploitation of non-human animals. Veganism must remain firmly centered on opposing their use, ensuring its message is not diluted or misinterpreted. Advocates must focus on challenging the mindset that treats animals as resources rather than individuals, rather than merely appealing to empathy or condemning cruelty and violence… Arguments like ‘plants die’ and ‘animals die in crop farming’ arise because the conversation is often framed as a numbers game rather than a principle…

Veganism isn’t just about minimizing harm — it is the absolute refusal to view sentient beings as commodities to be used for food, clothing, entertainment, and testing. When advocates fail to maintain this distinction, they unintentionally create space for misconceptions that weaken the movement… Maintaining a sharp focus on the systemic use of non-human animals ensures that the message remains uncompromised and effective…

For vegan activism to be truly effective, it must challenge how people perceive non-human animals—not just present ethical arguments. A world free from animal exploitation won’t come simply because people agree that suffering is wrong; it will happen when society categorically rejects the belief that animals exist for human use.

Veganism must remain clear in its definition and purpose — it is not merely an opposition to killing or a broader anti-oppression movement… The core issue is the mindset that allows animals to be treated as commodities. If activists allow the message to blur into general opposition to violence or human oppression, they weaken the movement’s ability to target the root cause of animal exploitation. To create lasting change, the vegan message must remain focused and uncompromised. SOURCE…

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