‘Little Red Barns’: Groundbreaking book exposes powerful forces at work to hide the harms of industrial agriculture
In his book ‘Little Red Barns, Will Potter — a veteran investigative journalist — pulls back the curtain on the multi-billion-dollar illusion and horrifying realities of factory farming. His ten-year investigation takes us from government hearings to climate summits, from hidden camera footage to what he describes as fascist crackdowns on civil liberties. Little Red Barn’s central metaphor — those nostalgic Little Red Barns — becomes a weapon of deception, the book author Will Potter says. “It’s really the first story that we learn,” he explains, referring to children’s toys and books that shape perceptions of farming. But behind the cheerful facade lies a brutal system of institutionalized cruelty, confinement, pollution, and obfuscation. Drawing comparisons to Big Oil, Potter explains how powerful lobbies fund misinformation, manipulate labeling, and even weaponize terrorism rhetoric to criminalize nonviolent animal activists.
UNCHAINED-TV: For generations, the quaint imagery of Little Red Barns has lulled the public into complacency, masking the horrifying realities of factory farming. Now, Will Potter — a veteran investigative journalist — pulls back the curtain on this multi-billion-dollar illusion. His ten-year investigation takes us from government hearings to climate summits, from hidden camera footage to what he describes as fascist crackdowns on civil liberties. Factory farming, he argues, isn’t just a cruelty crisis — it’s a growing threat to press freedom, public health, and the very habitability of our planet…
The book’s central metaphor — those nostalgic Little Red Barns — becomes a weapon of deception, Potter says. “It’s really the first story that we learn,” he explains, referring to children’s toys and books that shape perceptions of farming. But behind the cheerful facade lies a brutal system of institutionalized cruelty, confinement, pollution, and obfuscation…
Drawing comparisons to Big Oil, Potter explains how powerful lobbies fund misinformation, manipulate labeling, and even weaponize terrorism rhetoric to criminalize nonviolent animal activists. Potter’s book includes a damning quote from a pork industry executive who mocks the suffering of pigs confined to gestation crates so small the sows cannot even turn around to scratch themselves. The National Pork Producers Council executive remarks, “So our animals can’t turn around for the 2.5 years that they are in the stalls producing piglets. … I don’t know who asked the sow if she wanted to turn around.”
Potter says the meat industry’s callous attitudes are masked by a campaign of distraction. “Statements like ‘I don’t know who asked the sow if she wanted to turn around’ don’t go over well with the general public,” he says, “so that’s why they lobby Congress, Homeland Security, the FBI, state agencies to treat nonviolent activists as terrorists and to criminalize people who are exposing what this industry does every day.”
The industry’s suppression of protests — complete with riot police and ankle monitors — betrays a larger authoritarian drift. “When you follow the teachings of Dr. King, when you abide by nonviolence and civil disobedience and allowing yourself to be arrested, exposing your face when doing an open rescue, turning over the footage to law enforcement, it’s still not enough. The industry will still refuse to change.”
Open rescues are a tactic popularized by the Berkeley-based animal rights organization called DxE, which stands for Direct Action Everywhere. When, after documenting animal cruelty and presenting the evidence to law enforcement, there is no action by police, DxE activists will enter a factory farm and openly rescue injured animals, showing their faces and even livestreaming the “open rescue.” Responses to these actions have included mass arrests and prosecutions. JORDI CASMITJANA
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