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‘Mommy’ Un-Dearest: Are vegan influencers a necessary evil?

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Creating social media content shouldn’t be every single vegan’s main form of activism, but vegan influencers do have an important role in helping create a vegan future. It’s okay to hate social media, and the culture around it, but it would be foolish to completely dismiss it. It can be a powerful tool for creating more vegans and plant-based eaters, and influence more people to be kinder to animals.

TRACY.3: It’s happened again. Another popular content creator has made a “Why I’m No Longer Vegan” video. This time, it’s Mommy Tang, who now goes by Love Soo on social media… is a Korean content creator with over 582k subscribers on her main YouTube channel, 123k on Instagram, and 253k on TikTok…

Recently, Mommy Tang made a video titled “Why I’m No Longer VEGAN (After 14 Years)” where she basically said that the reason she stopped going vegan was because she’s on a fitness journey and wants to eat a high-protein diet.

Despite being capable of making a variety of delicious, high-protein vegan dishes, she claims she doesn’t like any vegan protein sources, like tofu and tempeh, and feels like a vegan diet is too restrictive. She also said she went vegan to lose weight, so in fact she was plant-based and has been mislabeling herself for 14 years.

She then went on to post a very disgusting and disturbing short video where she ate a dead cow while crying and has been putting out a series of cringe-inducing clickbait videos with titles like “14 years Vegan, First Time eating”…

Now, before you say, “Who cares? I’ve never heard of her. I don’t follow any influencers. We need to stop putting content creators on pedestals,” etc., it’s important to recognize that the word “influencer,” as cringe-inducing a term as it is, exists for a reason.

Popular content creators can have a huge influence on pop culture, public discourse, and even world politics. It can change the public’s perception of certain topics and normalize ideas and values that weren’t popular before. This can be both good and bad.

You’re completely justified in scoffing at influencers and the people who worship them, but there’s no denying how important they are in our culture… As annoying as influencer culture is, it continues to help normalize veganism, teach non-vegans about animal rights issues, and influence people to become either vegan or plant-based…

If Big Ag, and hateful political factions, are using content creators and social media to attack our movement, shouldn’t we fight back by creating more vegan content and supporting vegan creators?…

A 2024 study from Faunalytics shows that apps like Instagram are “capable of shaping users’ eating decisions”… Creating social media content shouldn’t be every single vegan’s main form of activism,… but vegan influencers do have an important role in helping create a vegan future…

It’s okay to hate social media, and the culture around it, but it would be foolish to completely dismiss it. It can be a powerful tool for creating more vegans and plant-based eaters, and influence more people to be kinder to animals. SOURCE

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