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12000 Texas physicians accuse cattle industry of false ‘beef advertising’ claims

What the Texas Beef Council is saying to the citizens of Texas is support your beef industry, eat beef. You’ll die younger, you’ll have heart attacks, you’ll have a stroke. You’ll have heart failure, but we’ll get rich.

LYNN BREZOSKY: ‘The Texas Beef Council trumpets its message in colorful brochures designed for doctor’s offices across Texas and internet searches around the nation: Have high cholesterol? Eat lean beef. Or “carne de res magra,” as the brochures say in Spanish. That’s not only bad advice, but against the law, says a group of doctors that has filed a complaint alleging that the state-designated, industry-funded council violates the Texas Deceptive Trade Practices-Consumer Protection Act by promoting beef industry-funded research at the expense of patient health.

“The Texas Beef Council is using fake science to convince people to do something that will harm them so that the beef producers in Texas make more money,” said Dr. John Pippin, a Dallas cardiologist with the Physicians Committee for Responsible Medicine, a national nonprofit that this week took the issue to the Texas attorney general’s office… Pippin said that “what the Texas Beef Council is saying to the citizens of Texas is support your beef industry, eat beef. You’ll die younger, you’ll have heart attacks, you’ll have a stroke. You’ll have heart failure, but we’ll get rich”…

When the program makes false claims, the doctors argue, it is both leading patients to eat foods that can worsen their condition and breaking state law. Red meat, Pippin said, is harmful, with the risk for heart and other diseases correlating with consumption levels of red and processed meats. “I don’t care how lean you want to make it, I don’t care if you trim all the fat and you breed the marbling out of it or what you do, it’s the saturated fat, the cholesterol, the heme iron — which affects oxidation in the blood — it’s all these things in dead cows that will kill you, and I’ve seen it in 20-plus years with my practice,” Pippin said…

Meat consumption in general is on the rise. The USDA reports that Americans are on track to consume a record 222.2 pounds of red meat and poultry in 2018, with egg and dairy consumption rising as well. The increase is attributed to a variety of factors, among them the belief that protein is good and carbohydrates are bad for health and weight control. Heart disease is the state’s leading cause of death, killing more than 43,000 Texans each year. Up to 80 percent of those deaths could be prevented with a healthy diet and lifestyle, the physicians say’. SOURCE…

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