The presentation and promotion of meat in the form of ‘nuggets’, ‘drumsticks’ or other euphemisms is aimed at distancing consumers from the abhorrent cruelty endemic in animal agriculture, reducing someone to something (a ‘product’).
KATRINA FOX: ‘A law came into effect in Missouri which bans the use of ‘meat’ terminology to describe any food products that haven’t come from a slaughtered animal. It means that vegan brands could face imprisonment or a fine of up to $1,000 if they use words like ‘sausage’ or ‘hot dog’ on their packaging or describe their products as plant-based ‘meat’… The legislation is part of a series of moves both in the US and internationally like this and this to prohibit vegan brands, as well as those that produce ‘clean’ meat and milk from animal cells in labs, from “misrepresenting” their products.
Can we just pause for a moment and acknowledge the irony of the animal agriculture industry calling for transparency in food labeling. For years they’ve got away with depicting images of ‘happy’ cows on packets of cheese or butter who are seemingly delighted to provide milk meant for their babies to humans. The reality is far different… The presentation and promotion of meat in the form of ‘nuggets’, ‘drumsticks’ or other euphemisms is aimed at distancing consumers from the abhorrent cruelty endemic in animal agriculture, reducing someone to something (a ‘product’).
Regardless of how the cow, pig, or chicken was raised, whether they got to run around freely in green pastures or were confined in a dull, concrete prison aptly called a ‘factory’ farm, they all end up at the slaughterhouse where they unwillingly die, kicking and screaming in terror and pain. If the animal agriculture industry really wanted to promote ‘integrity’ and avoid ‘misrepresenting’ products to consumers, they’d be honest about and educate people on the systemic abuse regularly inflicted on animals in industrial farms and abattoirs…
In recent years, however, consumers have wised up and are voting with their dollars against the cruelty to animals, damage to their own health, and environmental destruction caused by meat, dairy, egg, and poultry production. Interest in and uptake of vegan eating is at an all-time high. The animal agriculture industry is on notice and, for the first time in history, feeling threatened by plant-based alternatives’. SOURCE…
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