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Farhad Manjoo: Stop Mocking Vegans

We will all have to become a little more vegan, and if we are to succeed in that, we will have to start by saluting vegans, not mocking them. We are nowhere close to that now.

FARHAD MANJOO: ‘There’s an old joke — “How do you know you’re talking to a vegan? Don’t worry, they’ll tell you” — that is as untrue as it is revealing about the teller. Although vegans can marshal stronger evidence to support their claims than adherents of many other belief systems — whether of other diets or major religions — they get little respect, and their ideas rarely receive mass media acknowledgment other than mockery… The tragedy here is that the mockery intimidates vegans.

I am not a vegan. I am barely, failingly, a vegetarian/pescatarian — I make an effort to avoid meat, but for reasons of convenience and shameless hedonism still end up eating it several times a month, especially fish. My purpose here is not to change how you eat, dress or think about the ethics of consuming something like the Popeyes’ sandwich. Instead, as a fellow omnivore and a person concerned about the planet’s future, I want to ask you to do something much more simple: to alter how you think about vegans…

I want to urge you to give vegans a chance — to love and to celebrate them instead of ridiculing them. We need more vegan voices, because on the big issues — the criminal cruelty of industrial farming; the sentience and emotional depth of food animals; the environmental toll of meat and the unsustainability of its global rise — vegans are irrefutably on the right side of history. They are the vanguard. Climate scholars say that if we are ever to survive a warming planet, people will have to consume far fewer animals than we do now…

Not even the meat-alternative start-ups themselves, which call themselves “plant-based” and strictly avoid the V-word, perhaps because food industry surveys find that “vegan” is the least appealing label that can be applied to food — worse than “diet” and “sugar-free”… Summer Anne Burton, the editor of a new vegan-focused magazine called Tenderly, told me. “Even people who are really radical and progressive in lots of areas of their lives still seem really suspicious, frustrated and annoyed by the idea of someone being vegan”…

In the media, in pop culture and even in progressive, enlightened polite society it is still widely acceptable to make fun of vegans. The stereotype of the smug, self-satisfied, annoying vegan has taken deep cultural root. One survey found that vegans are viewed more negatively than atheists and immigrants, and are only slightly more tolerated than drug addicts… We will all have to become a little more vegan — and if we are to succeed in that, we will have to start by saluting vegans, not mocking them. We are nowhere close to that now.’  SOURCE…

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