The billboard ad of a firm named Loudermilk & Associatess is like many other legitimate lawyer billboards. But the company’s website and the quirky look of the billboard itself point to something much sillier at play. The website is fully built out with faux testimonials and tongue-in-cheek statements like: 'Vegans are smug, joyless martyrs & they want you to suffer, too'. Actually, the entire campaign is the product of Eat Differently, a vegan advocacy group whose mission is to inspire the world to eat plants, not animals.
FARLEY ELLIOTT: An eye-catching new billboard is turning heads near one of the busiest intersections in Los Angeles. The maroon and yellow ad, complete with a large red siren light and a lawyerly type in a suit, asks a question that seems to demand attention: “Injured by a vegan?”
What exactly does it mean to be “injured by a vegan”? And who is the guy in the suit with the smug face? Odd California billboards that ask as many questions as they answer are nothing new, but this one turns up the heat a bit more than the rest, offering offended parties a phone number to call: 866-HATEVEGANS…
There are other, larger billboards around town too, plus a few radio and television commercials floating around the LA airwaves at the moment. Ostensibly the ad is like many other legitimate lawyer billboards — this one touting a firm named Loudermilk & Associates — but the company’s hatevegans.com website and the quirky look of the billboard itself point to something much sillier at play.
And, indeed, the ad is not actually an earnest call for aggrieved meat-eaters to stage some sort of class-action lawsuit against the general idea of veganism. The Loudermilk & Associates website is fully built out with faux testimonials, a fake biography page of associates and tongue-in-cheek statements like this: “Vegans are smug, joyless martyrs & they want you to suffer, too.”…
It doesn’t take much clicking around — or watching the company’s lo-fi YouTube commercials — to spot the spoof. The entire campaign is the product of Eat Differently, a vegan advocacy group whose “mission is to inspire the world to eat plants, not animals.” Once the curious check out the hatevegans.com website, per a June 3 news release from Eat Differently, they are “greeted by pro-vegan messaging such as the health benefits of eating a diet of plants, not animals, along with the positive effects on the planet and the welfare of the animals”. SOURCE…
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