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‘Plants Feel Pain Too’: The psychology behind the ‘cognitive deflection’ of animal consumption

At its core, the “plants feel pain too” argument relies on the fallacy of false equivalence. It equates the suffering of sentient beings (animals with nervous systems and the capacity to experience pain) with plants, which lack these systems. The introduction of plants into the debate offers a convenient psychological escape route. By shifting the focus away from animal suffering to plant harm, individuals redirect the conversation to a less emotionally charged topic, while creating a narrative that dilutes the perceived moral urgency and reduces the pressure to make the significant lifestyle changes of veganism.

ROLAND AZAR: When debates about dietary ethics arise, one argument frequently crops up to justify eating animals: “Plants feel pain too.” At first glance, this statement seems like an equalizer, challenging the perceived moral high ground of plant-based diets. Upon closer inspection, however, it reveals an intricate web of psychological defenses, logical fallacies, and cultural underpinnings. Understanding the motivations behind this argument can shed light on the human psyche and its approach to ethical dilemmas…

At its core, the “plants feel pain too” argument relies on the fallacy of false equivalence. It equates the suffering of sentient beings — animals with nervous systems and the capacity to experience pain — with plants, which lack these systems. While plants can respond to stimuli, this is not analogous to the conscious experience of pain. By blurring these lines, the argument dilutes the ethical weight of animal suffering, making the moral landscape appear more ambiguous than it actually is…

A core psychological tool of the “plants feel pain too” argument is the exploitation of the notion of hypocrisy. It operates as an example of the “tu quoque” (or “you too”) fallacy, which accuses opponents of inconsistency to invalidate their position. By claiming that plant-based eaters harm plants, the argument aims to discredit their ethical stance on animal consumption.

Interestingly, this argument often comes from individuals who consume both plants and animals. By pointing out harm caused by plant-based eaters, they fail to acknowledge that their own diet also involves harm to plants — compounded further by the inefficiency of animal agriculture, which requires far more plants to feed animals before they are consumed. This contradiction highlights a lack of self-awareness in the claim and reveals how it functions more as a deflection than a consistent ethical critique.

For some, the notion of hypocrisy is not about solving the ethical question of eating animals but about avoiding the discomfort of moral introspection… The introduction of plants into the debate offers a convenient psychological escape route. By shifting the focus away from animal suffering to plant harm, individuals redirect the conversation to a less emotionally charged topic. This serves as a form of psychological deflection, allowing them to sidestep the discomfort of confronting the ethical dilemmas of their own dietary choices. SOURCE…

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