VICTORY: Vogue magazine publisher Condé Nast stops showing fur in all editorial and advertising
Condé Nast’s decision to stop featuring animal fur in its publications came after a nine-month campaign by the Coalition to Abolish the Fur Trade (CAFT). During this campaign, animal rights protestors picketed the houses of Vogue’s editors and demonstrated outside events the magazine organized in London and New York…
Vogue magazine will no longer feature “new animal fur in editorial content or advertising,” according to updated guidelines on the website of its parent company, Condé Nast.
The guidelines — which allow for “defined exceptions, including byproducts of subsistence and indigenous practices” — will also affect other titles owned by the media conglomerate, like The New Yorker, Vanity Fair and GQ.
But it is in its implications for Vogue, long seen as the preeminent arbiter of fashion, that this change is the most profound, representing the shift away from fur within the industry.
When asked about the change on its webpage, a spokesperson for Condé Nast told CNN that “our values and fashion guidelines have reflected this for many years.”
Fur’s popularity has been declining for years. Brands and retailers like Canada Goose, Gucci, Net-a-Porter, Versace, Prada, Neiman Marcus and Michael Kors have all announced their intention to phase out fur products since the 2010s.
Fashion magazine Elle banned fur from all its international editions in December 2021 to support animal welfare and reflect changing tastes, it said at the time. Fur farming is banned in several countries, including the United Kingdom, Austria, Croatia, Italy and Norway, while in 2021, Israel became the first country to ban new fur sales…
Condé Nast’s decision to stop featuring animal fur in its publications came after a nine-month campaign by the Coalition to Abolish the Fur Trade (CAFT).
During this campaign, animal rights protestors picketed the houses of Vogue’s editors and demonstrated outside events the magazine organized in London and New York. They also held protests inside stores affiliated with the magazine, including American Girl, a doll brand owned by Mattel, whose board includes Condé Nast CEO Roger Lynch. ISSY RONALD
CAFT announced Condé Nast’s change in policy in a statement:
After a relentless nine-month campaign led by the Coalition to Abolish the Fur Trade (CAFT), Condé Nast, parent company of Vogue Magazine, has announced it will no longer feature new animal fur in its global editorial content or advertising. Condé Nast updated its website to state: “Across our titles, we do not feature new animal fur in editorial content or advertising.”
The decision follows months of sustained pressure by CAFT activists across the world, including disruptive demonstrations and residential picketing of Condé Nast executives. During the campaign activists staged over 100 protests, predominantly outside the homes of Condé Nast employees as well as the homes of the conglomerate’s business affiliates, such as Mattel. Actions also reached retail spaces, with demonstrations inside the American Girl Doll store over its ties to Condé Nast. This announcement also comes on the heels of the arrest of a Deaf/Disabled, activist, during a lawful protest outside a Teen Vogue employee’s home.
“Animals on fur farms are confined in filthy cages until they are killed by anal electrocution, gassing, or neck-breaking,” said Suzie Stork, CAFT Executive Director. “Condé Nast’s shift away from fur is a long overdue nod to the values of modern, ethical consumers who reject cruelty in fashion. But our work isn’t finished, we are now focusing our full attention on Berluti and the other LVMH holdouts that continue to profit from the cruel fur trade.”
This victory builds on CAFT’s history of organizing bold grassroots pressure campaigns against some of the world’s most powerful fashion corporations, including Marc Jacobs and Max Mara. SUZIE STORK
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