A 'pragmatic approach' to veganism means to care first and foremost about results rather than rigid rules. Being pragmatic may lead one to talk about reduction of animal products instead of elimination, or about health instead of animals. It may entail collaborating with Big Food, even Big Meat. And it may mean lowering the price of entry to the vegan movement, by putting progress above perfection. But what progress? According to the latest data, global meat consumption has been rising at a yearly rate of 1.8% over the decade (Statista). While the number of vegans worldwide has been flat, hovering around 1-2% over the same period (Vegan Society).
TOBIAS LEENAERT: For the past twenty year or so, in my work in the vegan/animal rights movement, I’ve been suggesting a pragmatic approach. In brief, that means to care first and foremost about results rather than rigid rules, and to adapt our communication and strategies in terms of what fits the context and the audience.
Being pragmatic may lead one to e.g. talk about reduction of animal products instead of elimination, or about health instead of animals. It may entail collaborating with Big Food, even Big Meat. And it may mean lowering the price of entry to our movement, by putting progress above perfection.
All this is done not for money, not for fame, not to be contrarian, not because one is a sellout, but… to help animals.
Over the years I’ve heard from many people who find my writings and talks very useful, saying that my work has changed their advocacy (and their quality of life as an activist) for the better. And in general I believe that the vegan/animal rights movement has moved in a more pragmatic direction in the last five or ten years…
To come out as a pragmatist in this movement – so someone told me – is to constantly have your motivations questioned. Engaging with some of this criticism is endless, so instead of doing that, I’ll try to set a good example by being charitable and acknowledging that even what seems bad-faith criticism comes from a place of deeply caring about animals…
However, there has always been criticism of my views as well. I was happy to address some of the main objections on the channel of Youtuber and influencer David Ramms. David has said publicly that based on what he’d heard about me in his own vegan circles, he thought he knew enough to condemn me and my views. Until he read my book and found out he appreciated the content a lot.
All this just to say that David knows the objections other people make to my work really well. I am grateful to David for bringing them up in our conversation. SOURCE…
EDITOR: FACTS (2024)
– About 1–2% of the world population is vegan. (No significant change over decade). (The Vegan Society)
– Global meat consumption increased at an average annual rate of +1.8% over the period from 2013 to 2024. (Statista)
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