Amsterdam is the first capital city to ban meat advertising in public spaces
Amsterdam is the first capital city to enact a ban on meat adverts. Additionally, other Dutch cities, including The Hague, Delft and Nijmegen, have already introduced similar advertising bans, The ban is expected to apply to advertising for meat, air travel, cruises and petrol-powered cars in public spaces. Th policy supports Amsterdam’s existing goal of ensuring their citizens’ diets are 50% plant-based by 2050.
FOOD & LIVING VEGAN:The Dutch capital has approved changes to its local bylaws that will prohibit adverts for both meat products and fossil fuels across public areas such as billboards and bus shelters in a bid to reshape public spaces in line with its climate and health goals…
Amsterdam joins other Dutch municipalities such as Utrecht and Zwolle in banning meat and fossil fuel advertising, which voted to ban advertising from buses, shelters, and all screens visible in public, because of the impact on health and the climate in 2023.
Additionally, other Dutch cities, including The Hague, Delft and Nijmegen, have already introduced similar advertising bans, but Amsterdam is the first capital city to enact a ban on meat adverts.The ban is expected to apply to advertising for meat, air travel, cruises and petrol-powered cars in public spaces. Shopkeepers will still be permitted to advertise products on their own premises, meaning the restrictions will not affect posters displayed inside shops…
Research suggests the policy reflects public opinion. A majority of Dutch consumers support a shift towards more plant-based diets, yet current protein consumption in the Netherlands still stands at around 60% animal protein. This is well above the Dutch Health Council’s recommended balance of 40% animal protein and 60% plant-based protein…
“This policy supports Amsterdam’s existing goal of ensuring their citizens’ diets are 50% plant-based by 2050. Such a shift is not only good for the climate, it’s good for people’s health and, of course, for animals,” Joey Cramer, Director of ProVeg Netherlands, said. RACHEL SMITH
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