News, Information, and Knowledge Resources

Vegan bus adverts banned in UK for claiming ‘wool is as cruel as fur’

PETA claims abuses and suffering in the fur trade had also been documented in the wool industry, they just are not as well known by the public.

ZOE DREWETT: ‘An advert for Peta has been banned after it claimed that ‘wool is just as cruel as fur’. The adverts, seen on the sides of buses in February, read: ‘Don’t let them pull the wool over your eyes. Wool is just as cruel as fur. Go wool-free this winter.’ Ten people complained that the cruelty claim was misleading because sheep needed to be shorn for health reasons so it wasn’t right to compare wool to fur. But animal rights charity Peta claimed abuses and suffering in the fur trade had also been documented in the wool industry they just were not as well known by the public.

The organisation said research indicated that the need to shear sheep was a result of selective breeding over the years by humans to increase the yield of wool for use in textiles. It said the industry had created ‘unnatural animals’ with the use of artificial selection and genetic manipulation that led to a genetic condition which ’caused them to suffer as they may overheat and would undergo the pain and stress of shearing’.

The Advertising Standards Authority (ASA) said the ad was presented as a factual claim and a direct comparison between the fur and wool industries… The ASA said: ‘We considered people who saw the ad would interpret the claim “wool is just as cruel as fur” as equating the conditions in which sheep were kept and the methods by which wool was obtained with the conditions and methods used in the fur industry.

Peta director Elisa Allen said the ASA’s ruling was ‘both confusing and disappointing’. She said: ‘Nevertheless, we’ll continue to urge decent people to steer clear of wool and we have plans to run a modified version of the ad in numerous cities this winter’.’  SOURCE…


Start at

You might also like