How what Americans eat became shorthand for who they are, and how that plays out in politics
Historically, Western norms during the 19th and 20th centuries held that to not eat meat is odd at best, and suspicious at worst. The ‘meatless’ have long been framed as social and political threats, levied in discussions of whether they should be politically elevated or subordinated. Dietary preference also links to key political demographics. For example, political scientists have explored whether the concept of a Republican vegan is an oxymoron due to the deep entrenchment of meat-eating and meat production in primarily conservative regions.
S. MAREK MULLER: Communication scholarship shows that metaphors, when a word or phrase denoting one object or idea is used in place of another, are more than literary decoration; they shape the way we perceive reality, acting as part of a “conceptual system” that enables snap judgments and decision-making. As mental shortcuts, or heuristic devices, metaphors are common in political communication. They’re a means to “see something in terms of something else”…
Dietary preference also links to key political demographics. For example, political scientists have explored whether the concept of a Republican vegan is an oxymoron due to the deep entrenchment of meat-eating and meat production in primarily conservative regions.
Overwhelmingly, vegans tend to be women, young and liberal. Across all political identifications, being male and white correlates with higher meat consumption.
Even the choice of where to purchase meat can be an electoral measure. Political journalist Dave Wasserman has suggested that the 2012 election was a contest between “well-educated, Democratic-trending Whole Foods markets and down-home, Republican-trending Cracker Barrel outposts”…
The “meatless” have long been framed as social and political threats, levied in discussions of whether they should be politically elevated or subordinated. Historically, Western norms during the 19th and 20th centuries held that to not eat meat is odd at best, and suspicious at worst…
Meat, or lack thereof, has gathered more significance in the second Trump presidency via Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again initiative. Kennedy, who touts his “carnivore diet,” says he “only (eats) meat or fermented foods.” He has even modified the food pyramid – the Department of Agriculture’s visual nutrition guide – shifting red meat from a food to be consumed sparingly to a high dietary priority.
Meanwhile, multiple Republican-leaning states have banned cell-cultured meat, or meat produced in a lab, for not being “real” and, so, being dangerous. After signing a ban on cultured meat, Florida Governor Ron DeSantis declared that the bill represented a battle against the global elite and its “authoritarian goals”… As available meat substitutes increase, economic burdens on ranchers rise and debates over the meat industry’s impact on climate change intensify, we expect meat’s culture war cachet to surge too. SOURCE
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