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Invisible Activists: Marketing for a movement that can’t promise anything in return
Invisible Activists: Marketing for a movement that can’t promise anything in return

When it comes to marketing ourselves, animal activism is in a challenging position compared to other social movements. Other movements directly help the people involved (women’s rights benefit women). With our animal activist campaigns, it seems we get nothing that improves personal lives. True, there are benefits like environmental impact and pandemic preparedness, but they lack the bite of personal motivation. Instead, we could be positioning ourselves as a small band of renegades taking on corrupt corporate giants. ‘Project Slingshot’ is already exploring this narrative angle to some success. Their campaigns spotlight the agricultural industry’s lies. Rather than making people feel […]

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Invisible Activists: Marketing for a movement that can’t promise anything in return
Invisible Activists: Marketing for a movement that can’t promise anything in return
‘Cleansed’: New documentary explores the question: ‘If we clean ourselves, can we clean the world?’
‘Cleansed’: New documentary explores the question: ‘If we clean ourselves, can we clean the world?’
TAKE NAMES: Animal rights group releases new video showing university experiments on infant monkeys
TAKE NAMES: Animal rights group releases new video showing university experiments on infant monkeys
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