MEAT-HOOKED: Is it harder to cut back on meat than to quit smoking?
MEAT-HOOKED: Is it harder to cut back on meat than to quit smoking?
For two decades, researchers have studied the relative effectiveness of different approaches to motivate people to reduce their meat consumption. Their results point to a stark conclusion: that it is nearly impossible to motivate large numbers of people to reduce meat consumption through campaigns that rely on convincing them it is bad for their health, the environment, and for animals. Most people already know this — and yet they continue to eat meat. Rather, meaningful meat‑reduction efforts may need to incorporate strategies similar to those that produced the remarkable success of the anti‑smoking movement. These included taxation and price increases […]
A Drift Toward Apathy: What the slowdown of veganism reveals about American culture
A Drift Toward Apathy: What the slowdown of veganism reveals about American culture
The recent cultural decline of veganism isn’t about the failure of its ethics; rather, it’s about the cultural mood that once made those ethics feel contagious. The question is whether animal ethics can be re-rooted inside a broader politics of care. The next wave of veganism won’t look like the last. It won’t be driven by hype cycles or celebrity endorsements, but by something slower and harder to extinguish: a communal refusal to keep treating cruelty as normal. Whether that takes hold depends less on markets than on whether people can recover a basic sense that their choices matter — […]
STUDY: Scientists reveal the scale of meat and dairy industry ‘greenwashing’
STUDY: Scientists reveal the scale of meat and dairy industry ‘greenwashing’
The research study examined 1,233 environmental claims made by 33 of the biggest meat and dairy companies between 2021-2024, pulled from publicly available sustainability reports and websites. They used a greenwashing assessment framework developed by researchers in 2022, and found that 98% of claims examined fall under the category of greenwashing — misleading statements that boost the appearance of a company’s sustainability efforts in the eyes of the public. The study authors state: ‘The companies need to be held accountable for any misleading claims, so it’s important to pull back the screen, so to speak, and see whether their actions […]
