


There is one overriding strength above all others that gives confidence in the movement’s prospects in 2026. That is the law of social entropy — the irresistible force pushing the world towards equality, and animal rights. In the past 200 years, social justice movements virtually always win once they start moving up the moral escalator. It’s hard to stop progress once you’ve taken the first step. It’s indisputable we’ve taken that step for animal rights. Our greatest strength is that the moral escalator, driven by the law of social entropy, will take us all the way to the top. WAYNE […]
Music teaches us that harmony requires fine tuning: when each instrument resonates with care, the orchestra becomes one. In the same way, our minds must be tuned to harmonize with animals, ecosystems, and the living world. The ‘Brain Tune’ manifesto is the call to re-tune our consciousness — aligning with nature and generating positive vibrations that transform dissonance into harmony. CHOOSE COMPASSION: Brain Tune E-book is born from both my activism and my life as a musician. I have seen how people today are increasingly out of tune with nature and reality. Society sustains dissonance—rituals of domination, illusions of reality, […]
What happens when an act most people instinctively recognise as compassionate—removing an animal from obvious suffering—becomes the basis for prosecution? And what does it reveal about the law when animal advocates face criminal charges, while the underlying cruelty often remains structurally insulated from accountability? ICARE ANIMALS: What happens when an act most people instinctively recognise as compassionate—removing an animal from obvious suffering—becomes the basis for prosecution? And what does it reveal about the law when animal advocates face criminal charges, while the underlying cruelty often remains structurally insulated from accountability? In ICARE’s latest seminar on the right to rescue & […]



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