STUDY: Scientists reveal the scale of meat and dairy industry ‘greenwashing’
STUDY: Scientists reveal the scale of meat and dairy industry ‘greenwashing’
The research study examined 1,233 environmental claims made by 33 of the biggest meat and dairy companies between 2021-2024, pulled from publicly available sustainability reports and websites. They used a greenwashing assessment framework developed by researchers in 2022, and found that 98% of claims examined fall under the category of greenwashing — misleading statements that boost the appearance of a company’s sustainability efforts in the eyes of the public. The study authors state: ‘The companies need to be held accountable for any misleading claims, so it’s important to pull back the screen, so to speak, and see whether their actions […]
Wayne Hsiung: We’ve been attacked, what’s the next step?
Wayne Hsiung: We’ve been attacked, what’s the next step?
We have been attacked. Now everything depends on how we respond: with courage or fear. Hundreds of animal activists were tear-gassed, shot with rubber bullets, and assaulted by dozens of police protecting Ridglan Farms. Now we must care for our injured and defend those who are arrested. Above all, we cannot give up on our purpose. We cannot give up on the dogs. If we stay focused on this purpose, the repression will backfire, as long as we don’t give up the fight. The brutality of those attacking us will highlight the injustice of a system that uses state violence […]
When Progress Misleads: The hidden baseline problem in animal advocacy
When Progress Misleads: The hidden baseline problem in animal advocacy
Animal advocacy has undergone a remarkable transformation. What began in the 1970s as a largely grassroots movement grounded in moral persuasion has evolved into a highly professionalized sector, with sophisticated legal strategies, measurable outcomes, and significant institutional funding. By many conventional measures, this trajectory represents success. And yet, during the same period, the scale of harm has expanded dramatically. In the U.S. alone, roughly 9-10 billion land animals are slaughtered each year, the overwhelming majority raised in industrial systems. When institutions claim their work ‘benefits animals’ or advances ‘liberation’, what baseline are they using to measure that impact? LAProgressive: Earlier […]
