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MEAT-HOOKED: Is it harder to cut back on meat than to quit smoking?
MEAT-HOOKED: Is it harder to cut back on meat than to quit smoking?

For two decades, researchers have studied the relative effectiveness of different approaches to motivate people to reduce their meat consumption. Their results point to a stark conclusion: that it is nearly impossible to motivate large numbers of people to reduce meat consumption through campaigns that rely on convincing them it is bad for their health, the environment, and for animals. Most people already know this — and yet they continue to eat meat. Rather, meaningful meat‑reduction efforts may need to incorporate strategies similar to those that produced the remarkable success of the anti‑smoking movement. These included taxation and price increases […]

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MEAT-HOOKED: Is it harder to cut back on meat than to quit smoking?
MEAT-HOOKED: Is it harder to cut back on meat than to quit smoking?
A Drift Toward Apathy: What the slowdown of veganism reveals about American culture
A Drift Toward Apathy: What the slowdown of veganism reveals about American culture
STUDY: Scientists reveal the scale of meat and dairy industry ‘greenwashing’
STUDY: Scientists reveal the scale of meat and dairy industry ‘greenwashing’
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