ANIMAL RIGHTS WATCH
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LOOK AND SEE: Reputation doesn’t matter with the animal rights movement; attention does
LOOK AND SEE: Reputation doesn’t matter with the animal rights movement; attention does

PETA is likely the most effective animal rights organization of all time despite its disruptive and often unpopular tactics. The organization created a real movement when nothing existed in the 1970s. Doing unpopular things is often necessary to create change. There are two important explanations. The first is that unpopular activism overcomes social desirability bias (this bias suggests that most people will be inclined towards avoiding unpopular tactics precisely because they are unpopular, regardless of their effectiveness). The second and related explanation is that movements, particularly in their early stages, are mostly about mobilizing activists rather than directly winning over […]

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LOOK AND SEE: Reputation doesn’t matter with the animal rights movement; attention does
LOOK AND SEE: Reputation doesn’t matter with the animal rights movement; attention does
DEBUNKED: Logically consistent replies to twenty common anti-vegan arguments
DEBUNKED: Logically consistent replies to twenty common anti-vegan arguments
‘Little Red Barns’: Groundbreaking book exposes powerful forces at work to hide the harms of industrial agriculture
‘Little Red Barns’: Groundbreaking book exposes powerful forces at work to hide the harms of industrial agriculture
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