


An animal’s death is fast and visible — a kill floor, a truck, a plate, over in a day. A customer’s death is slow and invisible — engineered cravings compounding quietly for twenty years until it finally announces itself as a heart attack, an amputation, a diagnosis he cannot afford to treat. It is the same blindness twice over. The customer who will not picture the animal’s fear on the way to the counter is the same customer who will not picture what that meal is doing to his own arteries on the way home. Me, me, me. Some of that is ignorance, […]
More than 500 steep steps lead to the old town of Firá on Santorini, where donkeys are forced to carry tourists, including some obese travelers, often in scorching heat, while a cable car has operated nearby for decades. The donkeys and mules are treated as living taxis and are constantly pushed to the brink of collapse, they are forced to endure lives of pain and suffering. REUTERS CONNECT: Three PETA Germany supporters were attacked on the Karavolades Stairway while preparing to rally against the treatment of donkeys used to carry tourists up the island’s steep steps. Men destroyed the protesters’ signs […]
When a vegan challenges animal exploitation, the conversation often moves away from the individual being exploited. Suddenly, the discussion becomes: “What about the animals killed in crop harvesting?” “What about plants?” “What about farmers?” “What about this exception?” “What about that hypothetical?” Notice what happened. The animal disappeared from the conversation. Instead of asking why anyone should be entitled to use them, we start searching for reasons why we should be allowed to continue. Next time you’re talking to a vegan, stop looking at the vegan. Look at your victim instead. Picture a baby animal standing in front of you. A […]



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